It’s almost the end of October. (How did THAT happen?!) College students have finally settled into their campus lives. To many, it still feels like the beginning of the school year. It seems WAY too early to be thinking about events taking place in March and April, right? Not in the concert business!
One of the most frequent questions we receive from our clients is “When should I start looking at artists for our spring concert?” The answer is now. Yes, now in October! The music industry moves at a very fast pace, and there are several tours already completely booked for winter/spring. Many others are still routing their tours, which makes it a perfect time to jump into those conversations.
Start early if you can! We understand that sometimes there are reasons you have to wait to make offers (funding, administrative rules, etc), but don’t wait on the research. Have your list of artists narrowed down so that when it’s time to submit offers, you are ready to go.
Over the past few years, we have had about 30-45% of our spring semester college campus concerts already confirmed before heading into winter break in December. What does that mean for you? It means that if you wait until January or February to even start looking at which artists you may want to bring to campus, you could be missing out on a lot of routing opportunities and missing out on booking your favorite artists. If you only have one possible date to book your concert, then you are really limiting yourself. Many of your top choice artists will likely already be booked that day.
Don’t wait – reach out now to ask about your favorite artists. We are getting new prices, available dates and routing information daily. We are also updating our website regularly, so feel free to check prices (link this to our Artist search page) and create your own wishlist (link this to our wishlist function) too. And whether you can make offers now or if you have to wait, do your research regardless! Keep checking Billboard charts and radio charts to see which artists have momentum. And, better yet – ask your favorite middle agent for information!